Beyonce is set to launch her third perfume, Beyonce Pulse, in September 2011. The scent is said to be”reflective of Beyonce’s incredible energy and powerful femininity, the fresh notes in Beyonce Pulse intermingle to create a unique citrus, floral gourmand, anchored by Beyonce’s favorite flower, the orchid.”
The singer said, “I believe my music makes women feel strong, and Pulse is all about finding that power inside.”
The marketing efforts, which will feature Beyonce, include a dynamic print and TV ad campaign, to be featured in over 60 countries. Pulse TV ads will begin airing August 2011.
Photos: Beyonce World & Newscom
