Beyonce and Tina Knowles unveil two separate campaigns for their House of Dereon fall and holiday 2011 collections. The Fall ad was shot in Los Angeles by celebrity and fashion photographer, Tony Duran and will be released first. The campaign will debut in the UK this September to coincide with the launch of the House of Dereon line at Selfridges & Co. The Fall collection is titled City Jungle and Beyonce is wearing a snake print hooded jumper from the collection.
The Holiday campaign, which makes its debut in October was shot by famed fashion photographer, Terry Richardson in New York City. According to the press release, “the the campaign takes cues from the inspiration behind Beyonce’s latest album 4 and depicts her as a modern day nomadic woman of the world.”
The ad campaigns will appear in international publications that include InStyle UK, Rollacoaster, SuperSuper, and international editions of Vogue and Elle.
Beyonce said, “Working with Tony and Terry on these two separate campaigns was such an amazing experience. Their approach is so different, yet to me the end results are so beautiful in their own unique way.”
