Maidenform Launches Adjustable Underwear


Maidenform has released a new line of underwear that promises to provide self-adjusting support and comfort. The Adjusts-To-Me™ collection of bras, panties and shapewear will offer women “customized support and comfort suited to their unique curves. The new yarn technology  provides for 7 times more stretch than average garments taking much of the guesswork out of sizing and forgiving fluctuations in women’s weights.”

Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. The panties and bras will release to provide room when needed, contracting when not needed.  Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). Panty styles include a Tailored Hipster and Tailored G-string.

The line will be available in October.

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